Social media marketing is much more than advertising an event or a product for sale: in this seminar, participants will learn how to create a conversation between customers and the farm or farm business, network with other farms, organizations or events, and best use the unique features of several platforms to market to new audiences. This seminar is geared towards participants who are familiar with social media and may already have social media set up for their farm or business, but all are welcome! The instructor is Kristen Kovatch Bentley, managing editor at online equestrian magazine HorseNation.com and a proud member of the Peterson Farm family, who developed and manages the farm's social media presence.
Frank W. Bratt Agricultural Center
3542 Turner Road
Jamestown, New York 14701